2020 has been a year for the books. We were fortunate enough to grow as a business and wanted to share a little bit of our journey with you.
WHEN IT ALL BEGAN
The pandemic hit and the lockdown order was announced, closing businesses all over the country. Culture Studio’s production resumed, but the office closed and staff began working from home. The touring & music industry were completely at a hault, so we had to figure out a way to pivot our business.
CS began making face masks from unused t-shirt inventory and partnered with a local distillery to produce bottled hand sanitizer.
Not only were we able to provide face masks to employees and frontline workers in need, but we were also able to help the community. CS started a “Stop the Spread by Spreading the Love” campaign, donating a portion of every mask & sanitizer sale to small businesses, bars, and restaurants in need of relief.
WHEN ALL LIVE EVENTS ARE CANCELLED…GET CREATIVE.
We wanted to combine our knowledge of the music industry with our marketing experience to come up with an innovative sales model that would help artists bring in revenue while live events were put on hold.
Our idea was to create a pre-sale model where artists could launch merch as a limited time only sale, then once it ends we produce, pack, and individually ship out every order to their fans. This eliminated the risk and expenses involved with inventory investment, and saves the client valuable time since we take care of the fulfillment aspect. So far, we’ve gotten to work with some pretty cool clients, from Tik Tok influencers to music artists and podcasts.
THE BIGGEST YEAR FOR E-COMMERCE EVER
Stay-at-home order + holidays = online shopping mayhem. We shifted gears to focus on this new influx of online shopping and helped our clients capitalize on sales by efficiently getting merch out to their customers.
A huge aspect of expanding our e-commerce business was taking on Drop Shipping projects. We started with smaller orders, like 150 masks with a team of 2 people packing. This soon grew to a 700 piece order, and then our first major project of 217,000 units. This was 2 years in the making of working out kinks and building the technology and team to take on something of this scale. The hustle doesn’t stop at CS – we even had the sales & finance departments in back packing orders.
GROWTH IN A PANDEMIC
We had a growth rate of 42% in our workforce, and we also brought in new equipment, including a M&R Digital Squeegee – talk about a game changer. With new additions, we are now at a total of 12 auto screen printing presses and 3 lines of folding and packaging to accommodate for increased capacity in retail.
CHEERS TO SURVIVING 2020!
This year definitely tested our determination & adaptability, but we made it out still going strong and ready to conquer whatever 2021 has in store.
Huge thank you to everyone we’ve had the opportunity to work with this past year. We wish everyone a happy, healthy, and successful New Year.
– The CS Team