Screen Printing Education | Decoration Strategy | Industry Masterclass
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Most decoration decisions happen too late. The art is already locked. The garment is chosen. Sometimes the client has already signed off on a proof that was never going to come out right in production.
When you understand how art type and garment substrate interact – before a single file is submitted – every decoration decision gets faster, cleaner, and more likely to produce something that actually looks good hanging on a rack.
This is the framework our team developed internally and uses on every production run. It maps four art types against three garment substrates and tells you exactly which ink or decoration method gives you the best result. We call it our Thumbprint. It started as an internal training tool, and we built it into a visual guide our team and our clients use every day.
In the video above, Tyler – our creative director who runs all things art and print – walks through the full framework from top to bottom. This guide covers the same content in writing, with additional production notes and best practices pulled directly from how we run our shop.
