Rebuilding Trust, Creating Authenticity
60% of people no longer trust social media companies.
From data breaches to appearing in court, users trust in a lot of the large social media platforms such as Facebook, Twitter, and Instagram have seen a rapid decline. Over 60% of individuals no longer trust social media companies, and found that many agree that social platforms should do more to support high-quality journalism.
Social Story Telling and More Meaningful Interactions
On the flip side of individuals losing trust in major media platforms, stories such as instagram and facebook stories are now growing 15 times fast that feed-based sharing. Pivoting from text-based sharing, sharing stories gives the truly mobile-only setting and a sense of authenticity and in-the-moment experiences.