First, what is a User (or buyer) Persona?
A user person represents your ideal customer base, based on market research and real data about your current customers. Defining your ideal user persona provides your company and organization with structure and context when appealing to your target audience.
Learning about your ideal customer – their likes, dislikes, goals, and challenges, everything that makes them tick – helps you to set a strategy geared towards attracting your most valuable leads and customers to you business.
