Camo Styles Now Available
Streetwear is built on agility — spotting cultural shifts and turning them into product before the moment passes. Right now, camo is having a resurgence in fashion and music merch, but sourcing great camo blanks has been tough. Artists and brands have often had to invest time and money into creating their own custom patterns and garments just to offer camo.
We’re changing that. The P767 Subtle Soft Wash Hoodie & P766 Subtle Soft Wash Tee — our fan-favorite heavyweight soft-wash garments — are now available in Camo and ready to customize. That means you can add the trend to your next line or tour collection without the long development process, high minimums, or added fees.
Camo in Fashion: From Utility to Icon
Camo has always had roots in utility and military aesthetics, but found it’s rise in culture during the 60’s and 70’s when protesters began wearing it as a symbol of rebellion. In the 80’s camo moved into the mainstream when artists like Madonna and Run DMC began adopting it into their wardrobe, and designers began to integrate it into high fashion runways.
In the early 2000s, BAPE’s iconic camo hoodies went global, and soon the pattern became a symbol of rebellion, edge, and authenticity. What was once built for function and blending in, is now ironically incorporated into streetwear to stand out.
Why Camo Is Trending Again Right Now
Camo is back at the center of the style conversation — this time with a softer, more versatile edge. “Tree camo” has gained popularity more recently, in alignment with the gorpcore aesthetic, which brings outdoor wear into everyday fashion. The photorealistic quality and muted tones of tree camo patterns gives a more artistic edge and vintage look, that allows artwork to stand out more than on traditional camo patterns.
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Streetwear brands like Carhartt WIP and Obey are dropping fresh camo pieces with muted, wearable palettes.
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Artist-driven merch is going camo-heavy: DaBaby’s Billion Dollar Baby has leaned into camo joggers and hoodies; Post Malone recently modeled relaxed camo fits for a major campaign.
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Global pop culture is tapping in — K-pop stars such as Stray Kids’ I.N have been spotted mixing camo cargos with oversized tops, and runway shows in Copenhagen and New York have showcased new spins on military-inspired looks.
The vibe? Camo that’s bold but wearable — a pattern that signals authenticity and taps nostalgia while feeling modern and easy to style.
Why our Camo Hoodie & Tees Hit Different
Here’s the problem: until now, if you wanted camo blanks, your options were almost nonexistent. Brands and artists often had to create custom camo patterns from scratch — a slow and expensive process.
The P767 Camo Hoodie & P766 Camo Tee change the game:
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In-stock & ready — get in on the trend while it’s hot.
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Super soft, heavy look — washed garments for a premium streetwear feel.
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On-trend camo print — wearable colorway that feels current, not generic.
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No custom development needed — skip the fees and custom pattern development with this blank that’s ready to start customizing right away.
This is a plug-and-play solution for brands that want to jump on the trend while it’s hot.
How to Integrate Camo into Your Next Collection
Just because camo was originally designed to help you blend in, doesn’t mean you want your logo to. With a busy pattern like camo as the canvas, you have to get creative in making your logo or artwork pop and also look cohesive.
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High contrast colors — bright yellows, reds, orange, and other neon colors help your logo pop.
- Puff ink – adding dimension is a great way to create contrast between the garment and your design.
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Embroidery or appliqué — add embroidery or applique patches for a layered, tactical vibe.
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Minimalist chest hit — let the camo shine with a small, well-placed logo or phrase.
Because this hoodie already brings texture and depth, you can go simple or go loud — either way, the end product looks elevated.
Don’t Miss the Moment — Order Camo Now
Camo’s having its moment right now — but it’s a cycle that moves fast. Skip the delays and development headaches and drop something that hits while the trend is hot.
The P767 Subtle Soft Wash Hoodie and P766 Subtle Soft Wash Tee are in stock and ready for your next brand drop or tour collection.
