In the world of fashion, there’s a constant quest to strike the perfect balance between style and comfort. While fashion trends come and go, one trend that has managed to stand the test of time is athleisure. Athleisure is not just a passing fad; it’s a cultural revolution that has redefined the way we dress and express ourselves. Combining athletic and leisurewear, this trend has blurred the lines between workout gear and everyday fashion, empowering individuals to embrace their active lifestyles while looking effortlessly stylish.
The Rise of Athleisure
Athleisure first gained traction in the early 2000s when celebrities like Kanye West started championing this innovative fusion of fashion and sportswear. Suddenly, gym clothes became streetwear staples, and yoga pants transitioned from the studio to the runway. Especially following the pandemic, people traded in pantsuits for sweatsuits as work culture shifted to remote work. The allure of athleisure lies in its versatility, catering to the needs of the modern individual who seeks comfort without sacrificing style.
The Intersection of Comfort and Style
One of the primary reasons for athleisure’s meteoric rise is its ability to seamlessly blend functionality and fashion. From breathable fabrics to stretchy materials, athleisure apparel is designed to provide unrestricted movement and unparalleled comfort. Whether you’re running errands, meeting friends for brunch, or hitting the gym, athleisure outfits effortlessly adapt to any occasion.
Incorporating Athleisure into Your Brand
Abe Anteby, founder of Threadfast, has spent a lot of time developing a quality athleisure line. “The black legging is a staple…I want to be able to decorate that, but what’s out there in our industry? There was very little, and what there was didn’t compete with the aspirational brands — with the Lululemon’s of the world in terms of quality,” Anteby reflected in the latest Merch Culture interview. Athleisure is tricky because it needs to be durable, allow for large range of motion, be made from quality fabric that is able to be decorated, and still be offered at a fair price point. The opposite of fast fashion, athleisure garments are pieces that need to withstand a lot of wear for years to come.
Threadfast’s “Impact Collection” was designed with both consumers and decorators in mind. Functional garments in trendy silhouettes, that are still affordable and made for decoration.
Customize Now
382PL Unisex Impact Polo
Retail Fit
5 oz.
57% Cotton, 38% Rayon, 5% Spandex
Size XS to 3XL
Lightweight performance fabric
Crew neckline
Four-way stretch
Designed for movement
Retains shape over time
Tear away label
Sustainably sourced
382L Unisex Impact Long-Sleeve Tee
Retail Fit
5 oz.
57% Cotton, 38% Rayon, 5% Spandex
Size XS to 3XL
Lightweight performance fabric
Crew neckline
Four-way stretch
Designed for movement
Retains shape over time
Tear away label
Sustainably sourced
382R Unisex Impact Raglan Tee
Retail Fit
5 oz.
57% Cotton, 38% Rayon, 5% Spandex
Size XS to 3XL
Lightweight performance fabric
Crew neckline
Four-way stretch
Designed for movement
Retains shape over time
Tear away label
Sustainably sourced
38T Unisex Impact Tank
Retail Fit
5 oz.
57% Cotton, 38% Rayon, 5% Spandex
Size XS to 3XL
Lightweight performance fabric
Crew neckline
Four-way stretch
Designed for movement
Retains shape over time
Tear away label
Sustainably sourced
380P Impact Unisex Jogger Pants
Retail fit
7.7 oz
Mid-rise, life-flat waistband
Drawcord on inside of pants
Slant pockets
Four-way stretch
Designed for movement
Retains shape over time
Comfort fit, buttery soft feel
Tear away label
280L Womens Impact Legging
Retail fit
7.7 oz / 290gsm
High-rise, lie flat waistband
Buttery soft feel
Perfect second-skin fit
Four-way stretch, designed for movement
Retains shape over time
Hidden waistband pocket
Sustainably sourced
Tear away label
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