Trend Report: Polos Hitting the Streetwear Scene

15 May 2023
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By Michelle Miles

Trend Report: Polos Hitting the Streetwear Scene

The classic polo shirt has been given a fresh update and has become a staple in the streetwear scene. Brands like Golf Wang have incorporated the silhouette into their collections this season, providing a contemporary twist on a timeless classic. The preppy aesthetic plays into the collegiate trend that has made its mark on runways this past year, so it’s no surprise that the polo shirt has been adopted by streetwear and skate brands.

Keeping It Classic

Pharell’s brand, BBC ICE CREAM, has released a polo capsule this spring as a nostalgic nod to hip hop culture of the 90’s and early 2000’s. Featuring pastel hues and embroidered logos on the chest, this capsule stays true to the classic polo look. The simplicity allows the wearer to dress up or down, and the garment remains versatile for all occasions and age ranges.

Rebelling Against the Traditional

You can’t get more classy than a polo with an embroidered chest logo, but we’ve seen brands stepping outside the traditional look. Juxtaposing the polo’s clean lines with colorful all-over patterns and bold prints gives a fresh spin on the garment that appeals to the younger, fashion-forward demographic. With more people working remotely, “business casual” has evolved to just straight up casual — sweat suits have replaced pant suits, and there isn’t the same demand for professional clothing. Younger generations are celebrating individuality and seek clothing that helps them express that. Just like blazers paired with bike shorts, many recent trends rebel against professionalism and reimagine traditional garments into something more edgy and playful.