Building Your Brand with Private Label

4 February 2025
Recent posts
By Michelle Miles

Building Your Brand with Private Label

Understanding Private Label Merchandise

Private Label can sound intimidating, but it’s really just an elevated way of communicating the idea of a customizable collection for your brand.

White Label vs. Private Label

White Label Clothing is taking an existing garment, like a Gildan t-shirt, and printing your own artwork on it. With White Label Clothing, you also have the option to remove the Gildan inside tag and replace it with your own so that it looks like your brand. This provides an easy entry point for anyone starting their brand, as they have millions of garments to choose from and no need to hold inventory.

You can think of Private Label as the sophisticated older sibling of White Label. Private Label involves a more collaborative process with the manufacturer, allowing you to have control over the base garment before adding your artwork and finishings. This is more expensive and comes with higher minimums, but the advantage is the ability to create completely custom pieces that set you apart from competition and are unique to your brand.

Basically, with White Label the canvas is already provided to you and you just add your paint. With Private Label you are custom constructing the canvas yourself for a one-of-a-kind piece of art.

Creating a Unique Identity

Private Label allows brands to step away from generic options and create customized products that resonate with their audience. For instance, a clothing brand may outgrow the standard offerings available in the market and seek to develop unique styles that better reflect their identity. This customization can include variations in fabric weight, color, and design elements, allowing brands to create one-of-a-kind pieces that stand out in the marketplace.

Understanding Your Audience

Understanding your target demographic and audience is a crucial part in building a Private Label line. By identifying the silhouettes and styles that resonate with your audience—whether it be heavyweight tees, cropped styles, or unique dyes—brands can work backward to create a cohesive collection. If you find yourself running into difficulties finding that perfect garment you envision, Private Label may be the solution. If what you want is not out there on the market, that means there’s opportunity for you to create it!

Streamlined Customization Process

In a fast-paced industry it’s just as important to be timely as it is trendy, which is why we offer “Core Styles” that are already developed for you to choose from and add your own touches. While the possibilities for custom products with private label are virtually limitless, having a defined catalog of styles helps streamline the process. This allows brands to select from a range of options while still being able to make specific adjustments to suit their needs. For example, choosing a Core Style silhouette but adding your own custom dye or opting for a lighter fabric weight.

Quality Assurance

Every product is meticulously designed, with careful attention paid to materials, finishes, and overall execution. Private Label is built to source the finest fabrics and silhouettes, ensuring that brands can offer high-quality merchandise to their customers. This commitment to quality is what sets private label offerings apart from generic options available in the market.