Posters 101

The timeless collectible.

One item that has always held a special place in a fan’s heart and on their bedroom walls is the poster. Whether it features their favorite artist’s recent album release cover art or their music festival lineup, posters serve as a way to add character and personal touch to any space. They also are an affordable option at the merch booth to commemorate special events, making it accessible to fans of all ages.

Key Points

Why offer custom posters to your fans?

  • Visual impact: Print full color photos or eye-catching designs for a striking art piece that fans will be excited to decorate their space with.
  • Affordable & accessible: Round out your merch offering with a lower price point item like posters that allow everyone to get their hands on some artist merch.
  • Loved by all: You don’t have to worry about catering to size, gender, or age with posters since they are a crowd favorite among everyone.
  • Collector’s item appeal: The rarity of posters can increase over time, making them a potential investment for buyers. Add effects like UV ink for an extra special touch.

Types of Posters

Screen Printed

The all-time classic. Max of 6 colors or CMYK print.

  • Size: 18″ x 24″
  • MOQ: 100 units
  • Turnaround: 2 weeks from art approval
  • Printed on 100# card stock, matte or glossy finish options

Digital Printed Poster

Incorporate high color designs without breaking the bank and the ability to capture intricate details like gradients, shadows, and adding dimensional effects to make your poster really pop.  Digitally printed, these posters allow you to include as many colors as you want, making it a great option for printing album covers or photos.

  • Size: 18″ x 24″
  • MOQ: 100 units
  • Turnaround: 7-10 business days from art approval
  • Printed on cougar white cover 100#

Poster Special Effects

Although nothing beats a classic printed poster, you can really amp up your design or accentuate parts of the artwork with special inks and effects. Specialty effects like the ones listed below can only be added to screen printed posers.

Flock

A raised velvety texture that can add a tactile dimension to your poster.

UV Ink

UV glow in the dark ink adds an element of surprise and intrigue to your design.

Fluorescent

Fluorescent ink adds neon, eye-catching colors that pop and grab attention.

Foil

Add metallic/holographic foil for a layer of shine.

 

Want to learn more?

Check out our Merch Culture episode where we cover everything about posters, from process to best design practices!

 

Ready to design your own?

Send us your artwork or let our in-house art team help out!

sales@culturestudio.net

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Michelle Miles

Brand Creative Manager



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