Promotional t-shirts are moving advertisements for your brand. Many businesses and brands use t-shirts for their staff and team members to represent the brand to customers and it’s an easy way to market your products or services. Others use promo T-shirts to reward their best customers or clients, turning them into brand advocates every time they wear it.

Here are a few tips to creating your t-shirt program and making it a success.

DON’T CHEAP OUT
From the start it’s important to choose the right T-Shirt. For most programs the goal is to get your best customers or fans to market your business for you. What’s the point of investing in an uncomfortable t-shirt if people won’t wear them? Creating great shirts means more publicity because the people that receive them recognized that they aren’t just “throwaway” shirts intended for publicity purposes.

KEEP YOUR DESIGN SIMPLE
Keep the design subtle. You don’t want people to feel they are a walking billboard for your company. A small logo on the front and a simple message on the back is a good start. When you get to the point where you’re ready to kickoff the actual design phase for your logo, you have a few options.

First, you could utilize your internal designer if you have one on your team already.

Second, you could attempt to design the logo yourself. If you decide you want to try to go with this option to save money, there are a number of tools you can use, such as:

LogoGarden
Adobe Creative Suite
DesignMantic
LogoMaker

Third, you could hire a freelance designer to help you create your logo. If you want to go with this route, you can find freelance designers on the following sites:

Dribble
Fiverr
99Designs
Folyo
Behance

The option you decide to go with will ultimately depend on your abilities, your personal tastes, and your budget.

Here are some great examples: