Digital Squeegee Printing: The Hybrid Technology Transforming Apparel Decoration

As the custom apparel industry evolves, so does the technology behind it. One of the most transformative innovations in recent years is the Digital Squeegee—a powerful hybrid printing system that combines the strengths of traditional screen printing with the flexibility of digital printing. For decorators and brands looking to scale high-quality, full-color production, this technology marks a new era in garment printing.

What Is the Digital Squeegee?

Developed as a bridge between analog and digital processes, the Digital Squeegee is not just a printer—it’s a hybrid press. The result? Designers and printers can lay down base coats or special effects with screens, then print full-color, photorealistic images digitally—all in a single pass.

This unique process unlocks creative possibilities and efficiency gains that neither method could achieve alone. By combining the best of both worlds, it allows us to produce stunning full-color prints with unrivaled sharpness and detail—without sacrificing the efficiency of high-volume production.

Speed Meets Quality

The Digital Squeegee enables the completion of complex, high-color-count jobs faster than ever before. No more long setups or limitations based on the number of colors—get vibrant, photorealistic designs on tight timelines. At 400 prints per hour, the Digital Squeegee offers high resolution digital printing with the speed & savings of screen printing.

Unlimited Creativity

With this tech, designers are free to dream big. Gradients, photo-quality images, and special effects that were once difficult (or impossible) to achieve with traditional screen printing are now available—at scale.

Ideal for Mid- to High-Volume Orders

Whereas DTG excels in one-offs, the Digital Squeegee thrives in the sweet spot: orders large enough to require speed and efficiency, but complex enough to demand digital-level detail. That makes it perfect for music merch, retail drops, or large corporate campaigns.

As you can see in the chart above, DTG printing is most cost & time efficient for quantities of 100 or lower. Digital Squeegee (Hybrid Printing) is most efficient for quantities starting at 100 or higher, making it the perfect solution for those that want photorealistic images in larger quantities.

Eco-Conscious Production

The Digital Squeegee uses less water, fewer screens, and reduced setup materials compared to conventional printing. It’s part of our broader commitment to sustainability—giving clients beautiful merch while minimizing environmental impact.

DTG vs Digital Squeegee

Tap into the Power of Hybrid Printing

As demand increases for short-run customization, fast turnaround, and complex graphics, technologies like the Digital Squeegee are rapidly becoming essential. It represents the best of both worlds—merging analog consistency with digital freedom.

Interested in how Hybrid Printing can save your brand time & money? Reach out for a custom quote: sales@culturestudio.net

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Michelle Miles

Brand Creative Manager



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