What is Social Media Marketing?
Social Media marketing is the specific tactic used in a business strategy by creating content to product your business and products on various social platforms such as Facebook, Instagram, and Twitter. The content you create should be tailored to the specific platform that you’re sharing it on, to help boost conversions and increase brand awareness.
Benefits of Social Media Marketing
Increase Brand Awareness
Social Media has been proven to boost brand awareness due to the sheet volume of individuals on social media globally. By driving engagement, including things like comments, likes, shares, and re-posts, social media helps to drive those users back to your site and continue to engage with your brand directly.
Generate Leads and Boost Conversions
Promoting and sharing your products and services on social is another simple way to improve overall lead generation, in addition to raising awareness. Individuals who have followed you on social media have opted in engaging with you already, making it easier to show your content and products to the right people.
Foster Relationships with Customers
Not only does engagement drive brand awareness, but it helps to build lasting relationships between your customers and your business. Building a relationship with your customer is the first step to creating and retaining a repeat customer.
Learn From Competitors
Social media is also a great way to keep tabs on a competitors, whether it’s what marketing and social tactics their doing, or just simply trends within the industry. It can also help make sure that what you’re creating and doing is standing out from the rest.
Strategy is your next step. Next, we’ll go over the five steps there are to ensure your social media marketing plan is positively impacting your business.