Custom t-shirts with your company name and logo give you a way to promote your small business on a budget. The key to success when using a t-shirt to promote your brand is getting people to wear them as much as possible. Comfortable and easy to wear with anything, the T-shirt is a staple in any customers closet.
“The t-shirt is a great billboard for messaging, whether your message is something important that changes the world, you’re advertising a product or you want to memorialize an event,” says Mark Seymour, chief sales officer, Next Level Apparel. “It’s really a power medium in today’s society.”
Provide your staff with t-shirts displaying your company name and logo prominently on both the front and back. Include your website address if it plays a vital role in your marketing efforts. Then, ask your staff to wear them at work and at any events you sponsor.
Run a Contest or Giveaway
Engage prospective clients with a contest or giveaway. Make an announcement on your website and social media networking pages about the event. Not only are you engaging prospective customers, the winners are now walking billboards every time they wear your t-shirt to work or the gym.
Head to Tradeshows
Tradeshows are a great way to show off your brand on the tradeshow floor with t-shirts. If you rent a booth, wearing t-shirts with your branding is a no-brainer. If you don’t have the budget for a booth make sure you and any attendees from your company wear your branded t-shirts. This helps you and your team build familiarity with your company, when you meet with companies exhibiting at the tradeshow. You can even hand out t-shirts to any promising contacts you talked with to remind them that you would like to talk further about what your company offers.
Sponsor an Event
Sponsors an event that your target market is likely to attend and create t-shirts to hand out to participants in the event. For instance, if you sponsor a local charity 3K run to raise money for a non-profit organization, hand out t-shirts with your name and logo to runners and helpers involved in the effort as a thank you for participating. This gives you even more promotional power each time one of these people wears the shirt in public.
Create your own custom t-shirts today with Culture Studio.