Since the pandemic hit in March, music tours and festivals all over the world have been cancelled, robbing many people of their jobs and an entire industry out of its main source of revenue. While adapting to this ‘new normal’, creativity has emerged in finding ways to still bring live music to the fans.
We’ve seen artists like Diplo and festivals like Spring Awakening host livestreams with chat rooms for people to still get a taste of interaction. As restrictions have been letting up, drive-in music fests and socially distanced concerts have started popping up. Lakeshore Drive-In located here in Chicago has been hosting weekly shows in a parking lot, featuring a variety of performers, from EDM to Lil Yachty to comedy acts. “Lighting techs, video techs, people who would be working all summer at festivals and tours are not working,” AudisBliss co-founder Adam Weiss said. “We are putting on these event as a way to give back to industry professionals and give them a job.” Similar to a drive-in movie, the pop-up venue gives attendees a 12-foot-by-8-foot parking spot that is distanced from other vehicles. (Follow Do312 to stay updated on the latest shows and chance to score free tickets.)
The UK took this idea to the next level by testing out socially distanced concerts, featuring private viewing platforms for groups of 5 to gather and watch the concert. Food and drinks can be ordered through an app and delivered by employees. Helen Page, group brand and marketing director at Virgin Money, commented: “This feels like a unique opportunity to celebrate music and all the wonderful emotions that come with experiencing it live alongside other music fans.”
The first socially distanced camping festival, ‘Unlocked”, will be held in Northern Ireland. It is set to take place August 21 to 22 and August 28 to 29, with a capacity between 500 to 1,000 people above 21 years old. 2 people from the same household are allowed to share a tent and mandatory temperature checks are done upon entry and between campsites.
Although it may not be the same as pushing through crowds of sweaty fans at Lollapalooza, it’s close enough for now. The question is how long these socially distanced fests are here to stay — will this forever change the live music scene?
Through all of the struggles in the past months, merchandise has been a key player in bringing in an income for many artists and venues that are unable to host live events. We can help bring your creative visions to life, just reach out!